SUBARU STRIKES PARTNERSHIP WITH MEDIA ENTREPRENEUR MANDO FRESKO

Subaru has officially tapped Mando Fresko to help bring its electric vehicle vision to life, highlighting comfort, reliability, and sustainability through authentic, creator-led storytelling. This marks a major milestone for both brands and a natural evolution of Mando’s relationship with his community.

Now, bringing that same energy to the road, redefining what everyday driving can look like in the all-electric Subaru Solterra.

This collaboration is about movement with purpose. Mando has always lived at the intersection of culture and connection, connecting: community, creativity, and real life in a way that feels effortless and honest. From cruising through Los Angeles to getting out into nature, Mando will share how the all-electric Subaru Solterra fits into his day-to-day rhythm.

Subaru has built its reputation on trust, designing vehicles that show up for real life, not just the highlight reel. With the all-electric Solterra, that same reliability meets a forward-looking approach built for both city streets and open spaces.

With over 1 Billion impressions and streams across platforms, Mando continues to tell stories that resonate because they’re rooted in culture and community. In partnership with TelevisaUnivision, this collaboration brings together a brand built on trust and a voice that moves culture, showing how innovation can feel personal, intentional, and real. 

Ride along with Mando Fresko to see where Subaru takes him first.