NIKE TAPS MANDO FRESKO TO HOST THE EAST LA CLASSIC CELEBRATIONS

Nike is teaming up with cultural curator and host Mando Fresko to bring the energy to East Los Angeles ahead of one of the city’s most storied rivalries — Garfield vs. Roosevelt High School. Over the course of two days, Fresko will host a series of community-driven events celebrating the pride, legacy, and culture that define East LA. From student activations and local performances to Nike-powered experiences, the celebration sets the stage for the East LA Classic next weekend — transforming a hometown tradition into a city-wide cultural moment.

For decades, the East LA Classic has represented more than just football. It’s a generational gathering point — a celebration of identity, resilience, and pride for the East Los Angeles community. Families, alumni, and local fans come together not just to cheer on their schools, but to honor the stories, friendships, and history that have shaped their neighborhoods.

Now, with Nike stepping in to amplify the tradition, the Classic is taking on a new life. Through a blend of sports, art, and community, the brand aims to empower the next generation while honoring those who paved the way. And at the center of it all, Mando Fresko is bringing his signature energy, bridging the worlds of culture, creativity, and community impact.

“This moment means a lot,” Fresko shared. “The East LA Classic isn’t just a rivalry — it’s a reflection of who we are as a community. To celebrate that with Nike, right here where it all started, feels special.”

The two-day celebration will serve as a prelude to the big game next Friday, October 24, where thousands are expected to fill the stands in one of the most anticipated matchups in Los Angeles high school sports. With Nike’s platform and Fresko’s hometown pride, this year’s East LA Classic isn’t just about football — it’s about uplifting the community that continues to define Los Angeles culture.

Follow Hubwav.com for exclusive coverage, behind-the-scenes moments, and highlights from the East LA Classic celebrations.