HUBWAV MEDIA WINS BIG AT 46TH ANNUAL TELLY AWARDS

“Guac Sports” social campaign scores Silver and two Bronze wins in brand collaboration, food & beverage, and social media categories

---

LOS ANGELES - (May 22, 2025) - Hubwav Media, in partnership with Northgate Market, is proud to announce that their original social media campaign “Guac Sports” has been honored with three Telly Awards at the 46th Annual Telly Awards.

Out of over 13,000 global entries, the campaign took home:

• 🥈 Silver in Brand Collaboration: Use of Creator, Celebrity & Influencer

• 🥉 Bronze in Social Media

• 🥉 Bronze in Food & Beverage

  
  

Now in its second consecutive year as a Telly winner, Hubwav Media continues to deliver storytelling that resonates across screens and cultures. Last year, the studio took home a Gold Telly and the honor for Best Interview & Talk Show for its hit show Mando & Friends.

“Guac Sports is special,” said Tatiana Rodriguez, Marketing Director at Hubwav Media. “And being recognized with a Telly is a proud moment. Getting to create and partner with our Northgate fam is always fun—we’re both driven to elevate every project with originality and top-tier production value.”

“We’re always trying to find new, creative ways to tell stories that feel fresh and true to our voice,”  added Mando Fresko, Founder of Hubwav Media. “Guac Sports was one of those projects where everything just clicked—from the concept to the team to the partnership with Northgate. Winning a Telly for it is just the cherry on top.”

A Partnership Built on Community & Culture

This campaign is the latest milestone in a long-standing collaboration between Hubwav Media and Northgate Market, one of the largest and most beloved Latino supermarket chains in Southern California. The two have teamed up over the past five years on everything from broadcast commercials and in-store events to pandemic food drives and seasonal giveaways—all rooted in authentic community engagement.

“Guac Sports” blended game-day excitement with a flavor-forward concept, using social-first content and creator-driven storytelling to highlight Northgate’s iconic fresh guacamole. The series even featured fan-favorite sports analysts Livette Ruvalcaba and Mariano Trujillo from Fox Deportes, who joined as special hosts to add their signature insight and charisma to the campaign.

---

About Hubwav Media

Hubwav Media is a multicultural, full-service production house and creative studio founded by Mando Fresko. Based in Los Angeles, Hubwav specializes in producing culturally-driven campaigns, original content, and brand experiences that connect with Gen Z and millennial audiences. With a track record of high-impact work for global brands like Nike, Hilton, Verizon, and Disney, Hubwav is known for elevating culture through storytelling that resonates. From concept to execution, the team delivers forward-thinking creative that lives at the intersection of media, music, sports, and community.

About Northgate Market

Founded in 1980, Northgate  Market is a family-owned Hispanic supermarket chain with 43 locations across Southern California. A cornerstone in the community, Northgate is known for its fresh, authentic Mexican offerings, vibrant in-store experiences, and commitment to community service.

MEDIA CONTACT

Tatiana Rodriguez | trodriguez@hubwav.com

****